About the job
Coca-Cola Company Hiring Analyst, Franchise Operations
Position Overview
We’re looking for an Operations Analyst to lead the design and implementation of our market analytics solutions – from the theoretical frameworks to actionable execution solutions. This requires a strategic thinker and someone who strives to drive innovation.
What You’ll Do For Us
- Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business
- Integrates with other functions & processes and provides oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues
- Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth
- Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts
- Leads the strategy definition and implementation of super / hyper channel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability.
- Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation .
- Leads development of a long-term super & hyper channel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term.
- Develop an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.
- Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements.
- Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies future opportunities.
- Leads the development and implementation of specific incidence & frequency driving programs.
- Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution.
- Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as ensures the successful execution of national innovation projects.
Qualification & Requirements
- Bachelor’s degree in Marketing, Business Administration or related field required
- 3+ years of experience in marketing, product marketing or related field
- Experience in a cross-functional or highly matrixed organization
- Experience having owned/shaped/led growth and marketing strategy for global product line.
- Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
- Ability to motivate and work well with diverse, global and cross functional teams.
- Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience
Skills
Leadership; Key Performance Indicators (KPI); Commercial Analytics; Microsoft Excel; Insight Generation; Customer Insights; Operations Analysis; Microsoft Office; Performance Analytics; Google Analytics; Personal Initiative; Business Analysis; Microsoft Power Business Intelligence (BI); Analytics Insights
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.